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Universul Synevo

Direct marketing specialist: București

  • ORAŞ(E): București
  • VALABILITATE: 31 iulie 2019



  • University degree in marketing;
  • Advanced PC (Microsoft Office Excel, Access);
  • 2-3 years of previous experience in developing direct marketing campaigns;
  • Working with databases and marketing automation tools is a plus;
  • Good knowledge of personal data protection regulations;
  • An analytical mind and interest in using data to optimize direct marketing campaigns;
  • Excellent organizational skills to work independently and manage direct marketing projects involving many contributors;
  • Good planning skills and excellent team player;
  • A passion for marketing and continuous learning;



  • Set-up, develop and implement direct marketing campaigns for increasing new business and cross/ deep & up-sell;
  • Manage, analyse customers and prospects databases, define selection criteria for customer and prospects segments to be approached in direct marketing campaigns;
  • Responsible with setting up campaign mechanism, designing the flows and processes, measure and follow -up campaign’s performance in order to improve conversions;
  • Manage and collaborate with all departments involved in the campaign development, roll-out and closing;
  • Responsible fo customer data collection, storage and update processes related to direct marketing communications (direct response, customer personal data updates, campaign interaction) in order to provide a good basis for direct marketing campaigns roll-out.

Formular trimitere CV

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